Friday, March 5


Adam Curtis - The Century of  the Self: Happiness Machines

BBC Four Documentaries - The Century of the Self
YouTube Channel - The Century of the Self Playlist

We watched this in class a few months ago. It has inspired me for this project and I have watched again several times since. I am fascinated by how Edward Bernays knew just how to control the public, and how to make peoples desires overshadow their needs.

This links in with my chosen trigger - 'Untrue' as Bernays was a master of misleading and persuasion.

"If propaganda could be used for war, it could certainly be used for peace."