The Weapons of Influence research has lead me onto experiments which relate to the psychology of influence.
The Milgram Experiment
This shows that people are more willing to obey orders if they are given by an authority figure. Even when the orders conflict with their conscience.
The Asch Conformity Experiment
People are influenced by others, and will deny the evidence of their sight just to conform.
I'm very interested in the subconscious mind. People can be easy to control if you just know how to.